Stories That Change Behavior

Data doesn´t help you make decisions, emotions do


Emotions helps you value the information that you perceive. And they guide you in the intersection on what to do with it. Stimulus – response.

Often when you think that your choice is based on data that you have read, the real decision has already been taken. You are often just trying to rationalize that choice.

Research at Stanford found that people with a damaged amygdala often have difficulties in making the most simple of choices.