Stories That Change Behavior

Don´t change people, change the environment


Friction and energy. To basic things to have in mind when trying to change peoples behaviors.

First

Reduce friction: How can we make this transition as easy as possible? How can we put new norms in place so that following them will be the most easy and natural thing?

Second

Increase energy: Emotion is energy. Through enriched autonomy, competence and relatedness you increase intrinsic motivation.