Stories That Change Behavior

Don´t change people, change the environment

Friction and energy. To basic things to have in mind when trying to change peoples behaviors.


Reduce friction: How can we make this transition as easy as possible? How can we put new norms in place so that following them will be the most easy and natural thing?


Increase energy: Emotion is energy. Through enriched autonomy, competence and relatedness you increase intrinsic motivation.